This weekend many of us will devote ourselves to a trade association’s annual awards ceremony that, over the years, has grown into the enormous spectacle known as ‘The Oscars’.
I love movies as much as anyone (heck, I was a film student in college), but I am always surprised at our collective desire to participate in the Academy Awards. To my jaded eye, the whole thing is a big budget version of ‘salesman of the year’.
You see, back in my corporate days (after I realized that the filmmaker thing was not working out, but before I decided to chuck it all in and sell wine for a living) I was the guy behind the curtain pressing buttons and flipping switches for innumerable awards ceremonies. It didn’t matter who was getting awarded. Realtors, software developers and athletic footwear marketers all got the same thrill out of a bit of recognition and popularity backed up by fog machines, wiggly lights and big screen video images of themselves all choreographed to (almost invariably) Tina Turner’s ‘Simply The Best‘ blasting from an oversized sound system.
Now we find ourselves in the era of the ‘social network’ where popularity and celebrity have moved into a whole new sphere.
On the internet these days everyone has the same questions:
“Will you ‘follow’ me?”
“Will you ‘friend’ me?”
“Will you ‘link’ to me?”
The personal is now public and the ability to attract a crowd, an audience, a fan base has become a goal for many of us as we go about our daily lives. Internet sites like Twitter, Facebook, Youtube and Myspace have created opportunities for sophisticated self promotion that were previously only available to bona fide celebrities (movie stars, musicians, politicians and so forth) who accept, grudgingly at times, that public exposure is a part of their job. Thanks to the internet we can now all look forward to not just 15 minutes of fame but a whole lifetime in the spotlight, if we wish.
All this seeking of approval got me thinking about the relative popularity of wines from The Spanish Table (yes, I can turn anything into a wine question). Looking back over the last year or so I can definitely point to numerous wines that have met with great popular success. Few of these wines were supported by high scores or glowing reviews in the wine press but nonetheless, with a little encouragement on our part, these wines have found their way into your shopping basket and onto your table over and over again. So today I offer you a ‘greatest hits’ selection (by no means complete) of some customer favorites here in Berkeley.
Obra Roble 2006 This lightly oaked Tempranillo from DO Ribera del Duero sells out regularly here. Darkly tinted and abundant with earthy aroma and ripe berry fruit character, this wine from Bodegas J.C. Conde, known for their much more expensive ‘Neo’, is a well priced expression of typical Spanish style from this well loved region. $10.99
Peñafiel Joven 2004 This really is a wine that people buy by the box. Our most popular ‘house wine’ is an unoaked Tempranillo from DO Ribera del Duero. The years have been kind to this wine. The juicy, assertive flavor has softened with age, creating a smooth wine with gentle fruit character (more mulberry than blackberry) and dusty minerality. $6.99
D’Abbatis Blanc de Blanc 2005 This bone dry vintage sparkler, made from 100% Parellada (one of the traditional Cava grapes) is toasty and crisp with fine bubbles and yeasty aroma. A hint of grapefruit and green apple add complexity and balance to this sparkling wine that always sells out quickly. $17.99
Mont Ferrant Brut Rosado I would be remiss if I did not mention this well loved and darkly tinted bubbly wine even though I just put it in the newsletter (again) last week. This berry scented yet still dry and refreshing Cava not only looks great in the glass but also offers up classic Cava aroma and flavor at a very reasonable price. $14.99
Fefiñanes Albariño 2007 America has recently realized that Spain makes excellent white wines. The grape responsible for this awakening is Albariño and in DO Rías Baixas few Albariños are as well made as Fefiñanes. This is to be expected as they have been making wine in this region longer than just about everyone else. This is a finely balanced wine that blends lean minerality with tart citrus fruit character. Crisp and refreshing, this top shelf Albariño has been a great success vintage after vintage. $24.99
Dios Baco Amontillado In the Jerez region of southern Spain, a small glass of dry Sherry is the cocktail of choice. Here in the USA Jerez wines have suffered from years of misperception (no, Sherry is not all treacle sweet), but thanks to wines like Dios Baco Amontillado that stereotype is starting to fade from view. This amber/gold colored wine is nutty and dry, with just a hint of raisiny fruit character in the background. Customers at The Spanish Table have chosen this wine year after year as a favorite choice when just a little glass of something delicious is in order. $22.99